An example of what not to do

I'm sure Ive seen this before, so chances are it is all over the MMD class's blog, but hey, its good for a laugh, let alone a handy pointer.

The following is a logo design created for the UK Office of Government Commerce.




So what? that's fine . . . it is easy to read, represents the letters, etc.

Of course, tilt your head and this is what you may see . . .

Hmm . . that certainly is interesting. How self centered of us it is to see human figures in innocently manipulated type. Oh well.

What's more, apparently an OGC spokesman commented:

“The OGC is currently overhauling the design of its corporate materials following a new strategy and forward direction. As part of this, the OGC has been developing a new visual identity, one aspect of which is a new logo.

“The proposed version, which you have sent over, has been shared with staff, and is now going through final technical stages. It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters ‘OGC’ - and is not inappropriate to an organisation that’s looking to have a firm grip on government spend!”


It's funny 'cos he said "firm grip".

Another note on bad logo design is the logo for the 2012 Olympic games. Some have commented on it looking like a depiction of Lisa Simpson committing fellatio. You be the judge: